Brand Loyalty – Influencing Consumer Buying Behaviour

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses the factors that influence the purchase decision of customer. Accordingly marketing effort is directed so that it can get maximum potential customer to purchase companies product. Seller or company would get an insight to consumer behavior regarding purchases like what does consumer thinks while purchasing a L.E.D TV? Objective  To find the Consumer Buying Behavior while purchasing L.E.D Television  To identify the factors effecting the purchase decision of consumers  To find out the impact of Brand loyalty on consumer buying behavior.